Ariana Grande is taking control of her own narrative.
While performing in Chicago on Monday, the Grammy Award winner addressed concertgoers directly after news broke that she plans to take a break from all public appearances and performances once her “Eternal Sunshine Tour” wraps up next month.
“Sometimes when a story comes out that’s not directly from me, things can get a little blown out of proportion, so I just wanted to speak to my fans directly tonight because I love you so much,” Grande told the crowd, according to multiple videos shared on social media.
“The announcement that was made yesterday was not a reactive or impulsive thing. It was something that I had decided, it’s a plan that I had quietly made a long time ago. It was a decision that was made from a thoughtful and empowered place. And I want you to know that many things can be true at the same time.”
Grande’s comments came one day after her representative confirmed to People magazine that the singer will step away from the public eye for a while.
“Ariana will be taking a step back from visibility after she completes the ‘Eternal Sunshine Tour’,” Grande’s representative told the outlet. “She looks forward to finishing the tour and ending it on a high note, both healthily and happily, and then taking a much-deserved break from public-facing work and appearances, which has led to endless, ongoing public scrutiny.”
CLICK HERE TO SIGN UP FOR THE ENTERTAINMENT NEWSLETTER
“This tour has been a beautiful experience for her. She loves her fans and has loved every minute of this tour so much,” the representative added.
The planned hiatus is already affecting Grande’s schedule. According to People, the singer will no longer appear in the West End revival of Stephen Sondheim’s “Sunday in the Park with George” next summer.
Addressing fans in Chicago, Grande acknowledged that many had worried the decision was fueled by negativity.
“I just have to say that could not be more the f— opposite,” she said. “This is not what that is.”
She continued, “Multiple things can be true at the same time: boundaries need to be set, human beings can need a break sometimes… and also, this can be and will continue to be the greatest experience of my professional and creative life.”
LIKE WHAT YOU’RE READING? CLICK HERE FOR MORE ENTERTAINMENT NEWS
Grande ended the emotional moment by calling the tour “the most healing, beautiful, corrective, magnificent, special experience of my life.”
While the singer insisted the break had been planned long before it became public, PR expert Steve Honig believes the timing could ultimately strengthen her career.
“Stepping back from the spotlight can strengthen Ariana Grande’s brand because she has reached a level of stardom where she can take a break without hurting her career,” Honig, founder of The Honig Company, told Fox News Digital. “In today’s nonstop media environment, Grande’s scarcity will build anticipation and give audiences a chance to miss her. From a public relations standpoint, a strategic absence can create more value than constant visibility, making her eventual return feel like an event.”
According to Honig, only a select group of entertainers can successfully disappear from public view without losing momentum.
“Whether stepping away from the spotlight helps a celebrity’s career depends largely on how established they are and the strength of their personal brand,” he explained. “Celebrities who have reached high levels of fame can afford to take a break because they have built loyal audiences and lasting relevance. In many cases, absence really does make the heart grow fonder.”
Grande’s announcement follows months of online discussion surrounding her appearance, something the “Wicked: For Good” star has addressed publicly on multiple occasions.
Last year, Grande reshared a previous message on her Instagram Story urging people to stop commenting on others’ bodies.
“Resharing this from last year as a loving reminder to all,” she wrote alongside a clip of a December 2024 interview with Cynthia Erivo.
In the video, Grande reflected on growing up in the spotlight.
“I’ve been doing this in front of the public and been a specimen in a Petri dish really since I was 16 or 17, so I have heard it all,” she said. “I’ve heard every version of it, of what’s wrong with me, and then you fix it, and then it’s wrong for different reasons.”
She added that criticism about a person’s appearance can be damaging regardless of their level of fame.
“It’s hard to protect yourself from that noise,” Grande said. “It’s something that is uncomfortable no matter what scale you’re experiencing it on.”
Honig said Grande’s previous comments underscore one of the biggest branding challenges celebrities face when public attention shifts away from their work.
“When the conversation shifts from a celebrity’s work to their appearance, regaining control of the narrative becomes much more difficult because appearance becomes the basis for discussion,” he said. “The best way to change the conversation is not by responding to every criticism, but by addressing the issue with facts and giving people something else to focus on.”
He added that prolonged speculation can ultimately reshape how audiences perceive a celebrity if left unanswered.
“The biggest branding challenge is maintaining a clear and consistent brand identity when public attention is focused on the wrong thing,” Honig said. “Instead of being known for their talent, the celebrity risks becoming associated with superficial distractions that dilute their brand.”
Still, Honig believes Grande’s decision to address the speculation directly during Monday’s concert was the right move.
“In the majority of cases, it is better for a celebrity to directly address any sort of negative speculation,” he said. “By doing this, the celebrity will pretty much shut down the speculation, replacing it with facts. Left unanswered, speculation often takes on a life of its own and can become accepted as truth simply through repetition.”
For Grande, however, Honig believes the planned hiatus won’t diminish her career in any way.
“Stepping back only works when a celebrity has reached the point where they have earned the luxury of being missed,” he said. “Ariana Grande is one of those celebrities.”
